Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines. Their software involves 50+ tools to sharpen your SEO strategy, and they offer guidance in wielding keywords through content, blogs, and product pages. Users and SEO experts agree that Semrush is one of the most powerful and feature-rich SEO apps available today. Use Semrush for keyword research as well as for conducting in-depth audits of your website, creating and tracking PPC campaigns and improving your overall rankings in search engines. You can even manage listings, monitor reviews, and publish accurate location data across the web through Moz Local. SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic.
A list of free tools in one place to measure, monitor, and keep track of your websites performance. Access to tools for creating, optimizing, and tracking content performance. Any small business can carve out a significant digital presence, irrespective of budget constraints.
What are the limitations of free SEO tools?
All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list. Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic BHS Links search growth.
- With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.
- That’s why you must keep up with the latest and best SEO tools that can streamline your processes and improve your rankings.
- BrightLocal has a few free tools, but accessing the advanced features requires a paid package.
- As the name implies, CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword.
However, performing DIY SEO in some areas is easier with the help of the best SEO tools. Top SEO tools that Forbes Advisor recommends include Ahrefs, KWFinder, WooRank, Semrush and BrightLocal. The higher your rating and the more reviews you have, the higher you’ll rank in the local SERPs.
My personal test of Semrush
It’s perfect for agencies who prioritize organic rankings but less ideal as your only SEO tool. Ahrefs is the gold standard for agencies prioritizing backlink analysis and technical SEO. Its unmatched data depth makes it essential for competitive niches and authority-building campaigns.
Unlike broader platforms that try to do everything, Surfer focuses exclusively on helping you create and optimize content that ranks. Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive. For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match.
Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools. If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more.